The Digital Girl

A hacking group known as "Keeper" is responsible for security breaches at more than 570 online e-commerce portals over the last three years. The Keeper gang broke into online store backends, altered their source code, and inserted malicious scripts that logged payment card details entered by shoppers in checkout forms. These types of attacks are what the cyber-security community calls web skimming, e-skimming, or "Magecart" intrusions (named so after the first hacker group that used these tactics). KEEPER GANG HAS BEEN ACTIVE SINCE APRIL 2017 In a report published today by threat intelligence firm Gemini Advisory, the company says that Keeper has been operating since at least April 2017, and continues to operate even today. Gemini said it tracked the group's activities because the Keeper gang used the same identical control panels for the backend servers where they collected payment card details from hacked stores. By fingerprinting this backend panel, Gemini wa...

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about the fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.  In this post, we'll walk through 15 such tools that all help you run a site analysis like ...

Such emails could come from different fake email ids created by malicious actors impersonating various authorities. People could receive emails from ids such as ncov2019@gov.in and the attack campaign could start from today, June 21 The government has warned people about suspicious phishing attacks, which if disclosed "official information on COVID-19" could steal all your information, including bank account and debit or credit card details. This phishing attack will start from today, so people are advised to be extra careful before such emails. The dangerous players are plotting attacks on major fraud cases against Indian people and businesses, including small, medium and large enterprises, said the Indian Computer Emergency Response Team of the Ministry of Information and Information Technology. The phishing campaign to steal sensitive information is expected to use malicious emails under the auspices of local authorities responsible for disseminating COVID-19 state-spo...

Indian intelligence agencies have called on the government to block or warn people to stop the use of 52 mobile applications linked to China because of concerns that this was unsafe and ended up pulling huge amounts of data out of India, people familiar with the development told Hindustan Times. The list of applications submitted by the state security establishment includes video conferencing App Zoom, the TikTok short video app, and other usage and content applications such as UC browser, Xender, SHAREit and Clean-master. A senior government official said the recommendation by the intelligence agencies was recently supported by the National Security Council Secretary, who felt that this could be a threat to India's security. Discussions about the recommendations are ongoing, "the official said, explaining that the restrictions and risks attached to each mobile app would have to be scrutinized individually. In April this year, the Ministry of Home Affairs issued a recommendati...

Instagram marketing is all about visibility. The quality of your photos will be a distinguishing factor when it comes to finding Instagram followers, getting them interested in your brand and what's about, and showing your business side. But hard work never fails once you've taken that beautiful picture and edited it to perfection. The title of your post is where you can give voice to the visual content. A good Instagram caption explains what a photo is about, tells your fans to take action, or crack a joke that makes your content interesting and shareable If you think of the captions in your Instagram post as doing something in the background, you lose the opportunity to engage and impress your followers in ways you can't just by seeing.  Here are some tips to help you write better Instagram captions. Write several drafts first. Front-load the important stuff. Include a call-to-action. Limit yourself to four hashtags. Meld your brand voice with Instagram's light...

The U.S Federal Bureau of Investigation (FBI) has issued a warning to mobile banking app users that they will continue to be targeted by hackers trying to steal their credentials and steal their bank accounts. The alert has been published at the organization's Internet Crime Complaint Center (IC3), which says the increased use of these apps during this demolition can lead to various exploitation efforts against its users. The FBI expects hackers to focus their attacks on mobile banking customers as most people use the services to make payments, transfer money and check cash. App-based banking Trojans and Fake Banking Apps The FBI says that threatened actors will try to exploit new customers of a bank that uses a variety of techniques, including but not limited to illegal banking apps and app-based banking apps. Mobile bank users who download the application-based banking banner on their smartphones and tablets are often asked to give them the necessary permissions to steal th...

By 2019, global internet users are watching 1.1 billion hours of live video. That equates to 12,557 decades of online content. And you know the craziest part? People will probably spend more time broadcasting content by 2020. The above statistic is just one of the highlights of a popular live video. Also, with any social media or online video, marketers are watching and learning how to use it with their tactics. Specifically, you may be wondering, "What kinds of live content are driving people to get involved?" Which live videos do consumers actually watch? If you followed the trends of live streaming, you could swear that content focused on entertainment such as behind the scenes (BTS)content, or video game streaming, would make the top of the list the most popular type of live content. However, in a recent survey when asked to consumers, What kind of live video should you watch the most when you see it on one of your social media feeds?", the survey got a surprising re...

You’re probably getting pretty bored in this quarantine period. Dogs are great for lightening the mood and making happy days even more fun. Just because you’re practicing social distancing that does not mean that you cannot enjoy yourself in the house. Here are a few fun activities to do with your dogs during this quarantine period. Dog Yoga - Doga Practicing dog yoga is to never force it. Try incorporating yoga into your daily routine and play time. Not only can yoga reduce stress, but yoga with your dog can be a time of extra quality together. Get your own yoga mat and invite your dog's curiosity to explore the room. If you seem interested in what you do, go ahead and introduce something to yoga. Make DIY Dog Toys When your kids come home from school, we're sure they want something fun to do again. Ask them to work on personalization projects and make your own toys to entertain your dogs. Take a look at this simple tutorial for making DIY toys for your dog. This string toy ca...

Social media monitoring tools allow you to keep track of every conversation, account, keyword, and hashtag relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do,let's take a look at what social media monitoring is and why it's important for any successful marketing strategy. What is social media monitoring? Social media monitoring is the act of monitoring social media for the right information for your business. For example, you may want to know about: Brand mentions Relevant hashtags Mentions of your competitors General trends that apply to your industry Social media monitoring helps you track important social metrics such as brand awareness and social voice sharing. You can also use this information to test messages and measure ROI. Once you've started collecting this important data, you can use it to look up trends and insights. Take action based on your findings, and move from the simple ...

LinkedIn is one of the most important tools for talent marketers. This channel allows us to interact with our connections. We use hashtags on LinkedIn, and we can look for talent segments that are ready for open positions and build talent pipelines. If you follow and use hashtags in your posts, you have no doubt seen LinkedIn posts that happen this way and receive notifications of the trending posts. Here are 6 Best Tips for trending on LinkedIn: 1.Follow hashtags on topics of interest to you and your organization. 2.Use hashtags in your posts, but no more than three. 3.Post content that encourages conversation, and interact with the comments. 4.Post directly to LinkedIn instead of via third-party scheduling apps. 5.Add a photo or video to your post. 6.Join and Share Content to LinkedIn Groups.

It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. However, if your social media is poorly executed, it will be of no use. Failing social media can be harmful to your business, because potential customers may be relying on your product. In order to make your social media active, it is important to build each post properly.  Here are 11 tips for writing a successful social media copy : 1.Create brand guidelines for social media          copywriting 2.Establish a goal for each social post 3.Keep it Short and Sweet 4.Create a Strong Headline 4.Write for the audience on each social platform 6.Make It Actionable 7.Encourage engagement 8.Complement the visual with relevant copy 9.Write Shareable Content 10.Use Hashtags and Emojis in the Right Way 11.Stay on top of social media trends

The short video platform TikTok has seen its rating drop to 1 star from 4.6 stars this past week at the Google App Store following the outbreak of an Internet war between YouTube influencer and TikTok creator in India.  It all started when TikTok creator Amir Siddiqui posted a video on Instagram calling out YouTubers. In his video, Siddiqui accused YouTubers copying TikTok's content and losing out his brand endorsements. Ajey Nagar a famous roaster aslo known as CareyMinati, has publicly accused Siddiqui's video on YouTube, which was later taken down form Youtube because it violated the platform's terms of service. After Youtube deleted his video, his fans started a trend #RoastNahiFryKarunga and #BanTikTok on Twitter. #BanTikTokInIndia, #TikTokdown, #TikTokexposed were also trending on the micro-blogging platform.  Twitter has seen an explosion of memes targeting TikTok and Amir Siddiqui, urging people to downgrade the app. Several critics of Ch...

In today’s marketing environment, managing social media is about more than just posting on Facebook and Instagram. It is very important that you ensure that your social media activity meets other small marketing efforts such as tele-advertising, email campaigns, or website development. Having a central platform for different groups throughout your organization to manage social media content allows for the very simple installation of your social media marketing agenda. What Is A Social Media Content Calendar? A social media content calendar is a workbook used to organize pieces of content that you will post across all social media platforms for a month, week, day, and sometimes day time. This document serves as a communication tool for post content (photos and video), copy of post, hashtags, and tags used for each post. This is very important because it allows you to plan and make sure you send the right message, to the right audience, at the right time. A well-maintained s...

At the beginning of 2020 BitDefender identified a new, highly sophisticated malware that had been operating in the wild for at least 4 years. This malware is always hidden from users and provides full control of your smartphone to cybercriminals. BitDefender has named the threat "Mandrake Spyware". The main motivation for Mandrake spyware is to take full control of the app. About the Mandrake Spyware : Mandrake spyware infringes on the official Android functions to help access everything that is lost in the attack that can collect almost any user information. An attacker can browse and collect all data from the device, stealing account credentials for accounts including bank applications. It secretly captures the recording of the work on the screen, tracking the user's GPS location. Mandrake's efforts have put a great deal of effort into ensuring it remains hidden over the years, until it develops, installs and maintains certain applications in the Goog...

The Internet is a great place for entertaining, finding information and sharing ideas, insights or updates but many battles take place around the world. There are plenty of social media platforms that try their luck by posting their content through these platforms but only a few get the love and appreciation of the audience. Those who garnered a large number of followers became Internet sensors and brands were put in line to pay them for their endorsement as they slowly moved toward social media influencers. Currently, a major battle is going on the Internet between YouTubers and TikTokers, YouTube content creators and TikTok, respectively. While YouTubers make fun of TikTokers in terms of content, presentation and talent, these TikTokers also respond to the best of their abilities. Many YouTubers have posted videos and references to TikTok content creators but the best one has been posted by Indian YouTuber Ajey Nagar aka CarryMinati in which he roasted popular Tiktoker A...

Hashtags is the  important component of Twitter marketing strategy for marketers and brands globally. In fact, more than 47% tweets are accompanied by hashtags. Here’s why: • Tweets with hashtags get twice as many engagements than those without hashtags. • Tweets with one or two hashtags offer 21% better engagement rates. • Tweets with at least one hashtag are 55% more likely to be retweeted. • Brands and products using hashtags in their tweets see around 50% increase in overall engagement. • Using the right # hashtags in your tweets can help you take your brand message to new people and potential buyers. There are many reasons why certain hashtags become trending. Some trends tend to be due to greater following while others tend to be due to the media. Making your hashtag trend is not an easy task, but it is possible. To make your hashtag on Twitter trendy, these are the 5 things you need. Have a large, targeted following Most people who get their own trending hashtags...

The world is struggling to fight the COVID-19 global crisis. This has brought about the need for people to develop skills and come up with strategies and devices to prevent further damage by a deadly virus, and a Xl class student in Bardhaman's Bardhaman district came up with a game-changing mask. According to Indian Express, her design has been selected and shortlisted in a national competition as well.  This girl named Digantika Bose is studying at Vidyasagar Smriti Vidyamandir Branch 2 in Memari and her invention is 'Air Providing and Virus Destroying The Mask'. It took her seven days to develop the mask and after a series of tests were submitted, the Ministry of Science and Technology took Bose's permission to take her invention to fight the against disease. How it all began The 17-year-old participated in the Challenge COVID-19 Competition organized by the National Innovation Foundation and submitted her design. Once her work was selected, Bose agreed to g...

Landing Page is a standalone web page which is specifically created for advertising and marketing campaigns. Landing Pages are always designed with a single goal known as Call To Action (CTA). Landing Pages are the best option for increasing conversion rates of marketing and advertising campaigns. How to calculate conversion rate of landing page? To know how well each landing page is performing, you have to calculate the conversion of the landing page. It is the percentage of time your visitors or audience converts on the service or product you are offering. What are good landing page conversion rates? When it comes to a good landing page conversion rate, the accepted industry average is 25% in B2B. That is a good landing page should convert 25% of the visitors when it receives leads. So if you're having a landing page that receives around 100-110 visits per month, then it should convert at least 20 - 25 conversions each month. Anything lower than 25% then there must be something w...

United States social media major Facebook will invest Rs 43,574 crore into Jio Platforms, a unit of Reliance Industries, for a 9.99% stake, a development which said on Wednesday it has increased India's shares sales by more than 8% in trade. The investment will value Jio Platforms - a platform for digital applications - at Rs 4.62 lakh crore. An agreement with RIL-led Mukesh Ambani to reduce debt and allow a company led by Mark Zuckerberg to reach the forefront of America's largest market. Both companies, in separate statements, say they will collaborate on some major projects that will open up business opportunities to people across India. "Reliance Industries Limited, Jio Platforms Limited and Facebook, Inc. today announced the signing of binding agreements for an investment of Rs43,574 crore by Facebook into Jio Platforms," RIL said in a statement on Wednesday.  This Facebook investment values ​​the Jio Platforms at Rs4.62 lakh crore value pre-money for the busines...

Prime Minister Narendra Modi today extended lockdown till May 3 to manage the pandemic of coronavirus in India. He also said the restrictions might be reviewed for the least affected parts of the country on April 20. "After taking into consideration all suggestions, we have decided to increase the lockdown period till May 3," PM Modi said in his 25-minute speech shortly after India crossed the 10,000-mark in COVID-19 cases. Some state governments like Telangana, Punjab, Tamil Nadu ,Odisha have already extended their lockdown on their own. Prime Minister Narendra Modi addresses the nation, "We must make sure that this virus doesn't spread to the other parts of the country. We should always be worried all the time after we hear that somebody in some part of the country has died of the identical virus. We must make sure that new hotspots don't arise." According to the latest Health Ministry Data, India has 10,363 COVID-19 cases and there are 339 dea...