What Types of Live Video Are People Actually Watching on Social Media?

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By 2019, global internet users are watching 1.1 billion hours of live video. That equates to 12,557 decades of online content.


And you know the craziest part? People will probably spend more time broadcasting content by 2020.


The above statistic is just one of the highlights of a popular live video. Also, with any social media or online video, marketers are watching and learning how to use it with their tactics.


Specifically, you may be wondering, "What kinds of live content are driving people to get involved?"


Which live videos do consumers actually watch?


If you followed the trends of live streaming, you could swear that content focused on entertainment such as behind the scenes (BTS)content, or video game streaming, would make the top of the list the most popular type of live content.


However, in a recent survey when asked to consumers, What kind of live video should you watch the most when you see it on one of your social media feeds?", the survey got a surprising response.



The top three videos that people claim they can click on are either emphasizing educational content or allowing viewers to learn something new.


In fact, the type of live video that consumers most likely to watch is "Q & A with influencers, celebrities, or experts in your industry," gaining about 30% of the votes.


Below is a quick overview of the four best video genres of consumer choice:


The live video formats that consumers were interested in were behind the scenes, news stories with a script or line, and conferences or events. These articles received between 3 and 8 percent of the votes.


While the least popular types of live video focus mainly on gaming and entertainment, the top three forms are informative and can be used by consumers to discuss their industry, raise awareness, or highlight a product online.


3 Types of Live Video Consumers Love Watching


Live Q&As


Live Q&A is relatively inexpensive to produce, organize multiple viewers at once, allows you to interact with your fans, and highlight your product expertise at the same time.

When you host a Q&A with an influencers thoughtful leader, you improve the chances of their fans getting in the comments or learning about the visitor. In the process, they will learn a little bit about you and your product. When you appear in the Q&A, the host audience will learn more about you and you may have the opportunity to interact.


Product Tutorials


While brands have been recording, editing, and publishing online product demos and teaching for years, this process can also happen on live platforms.



Although pre-product tutorials have the benefit of editing, a live product tutorial really highlights the product without any additional edits.


Educational Content


People crave knowledge. Also, even if you do not directly discuss your product or service, you can arouse the interest of your audience by starting with informants or analysts related to your industry.



For example, if you are marketing a restaurant, you may create a recipe or video related to food. Or, if you are marketing the fitness brand, you may want to stream workout sessions so that audiences can try.


Like Q & As, defining or elaborating gives you the opportunity to showcase the range and knowledge of your product in your industry. Audiences who see this content can value your creativity and trust your brand because the team showed a solid understanding of the industry and what viewers wanted to learn about.



Location: London, UK

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