What is good landing page conversion rate?

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Landing Page is a standalone web page which is specifically created for advertising and marketing campaigns. Landing Pages are always designed with a single goal known as Call To Action (CTA). Landing Pages are the best option for increasing conversion rates of marketing and advertising campaigns.

How to calculate conversion rate of landing page?

To know how well each landing page is performing, you have to calculate the conversion of the landing page. It is the percentage of time your visitors or audience converts on the service or product you are offering.

What are good landing page conversion rates?

When it comes to a good landing page conversion rate, the accepted industry average is 25% in B2B. That is a good landing page should convert 25% of the visitors when it receives leads. So if you're having a landing page that receives around 100-110 visits per month, then it should convert at least 20 - 25 conversions each month. Anything lower than 25% then there must be something wrong with the landing pages.

There are plenty of things which can affect the landing page conversion rate. Just adding a landing page to your campaign isn't enough to improve conversion. There are ways you should optimize your page to maximize performance.

Use a simple, minimalist design

The best landing pages are clean, simple and have no animation or distractions. There should not be long paragraphs and links. Keep the content and as short as possible so visitors cannot be distracted.

Include trust signals 

Trust signals are qualities on your website that motivates trust and convince website visitors to buy a service or product from your business.

The reviews, testimonials, logos from reputable companies are the example of trust signals.

Use mobile-friendly Design

To increase conversion rates, you need to make the landing page easy for visitors to view regardless of the device they are using.

Nowadays, more people search on mobile phones than desktops and laptops. Taking this into account, building landing pages that are mobile-friendly and responsive to retain website visitors.

Keep important content first

One of the undisputed rules of website content is keeping important information first – visitors shouldn’t have to scroll all over the page to find the information they need.

With more use mobile phones and tablets, where the overlap is on a page will contrast so you should consider this while developing the responsive versions of your web pages.

Write focused headlines

Create a powerful headline that draws the visitor attention and makes them go to buy your service or product.

Search engine optimised landing pages 

Optimise your landing pages with specific keyword terms, when someone searches including those terms, they should be able to find your landing page and drive them to your landing pages. 

Remove all navigations

The main purpose of a landing page is to convert visitors into leads. Nothing else. That means there shouldn’t be any redirecting links or anything that distract the visitor from filling in and submitting the form on the page.

Always Remember to use a thank you page 

Finally, once the website visitor has finished the form, send them to a thank you page. Well, here you can include redirecting links to other relevant offers.

These are good practices for increasing the conversion rates of your landing pages. Of course it’s not an exact that these will work, so you’ll have to do a lot of experimentation with your campaign to find out what works best for you.




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