15 Best Time Saver Social Media Monitoring Tools
Social media monitoring tools allow you to keep track of every conversation, account, keyword, and hashtag relevant to your business.
They’re huge time-savers and we’re going to list the best here.
But before we do,let's take a look at what social media monitoring is and why it's important for any successful marketing strategy.
What is social media monitoring?
Social media monitoring is the act of monitoring social media for the right information for your business. For example, you may want to know about:
Brand mentions
Relevant hashtags
Mentions of your competitors
General trends that apply to your industry
Social media monitoring helps you track important social metrics such as brand awareness and social voice sharing. You can also use this information to test messages and measure ROI.
Once you've started collecting this important data, you can use it to look up trends and insights.
Take action based on your findings, and move from the simple task of monitoring social media to the more difficult task of listening to the public.
What’s the difference between the two?
Social media monitoring is about the past, and social listening is about the future.
Social media monitoring is all about collecting information - collecting all the important data and details you can. Captures what people post about you. You measure what you have already achieved, and create a record of what is happening in the social sector of your sector.
The social listening part is more active and strategic. Analyzes details of possible insights. This can range from engaging a happy customer to changing your branding strategy. Listening to content using the data you collect to improve your social media strategy
15 Social Media Monitoring Tools :
You can do basic social monitoring manually - scanning each social network individually, keywords, hashtags, and so on. But that would take the rest of your day. Also, you will need to create some kind of report in the dashboard to collect and share all your research.
Fortunately, there is no need to keep going. There are many social media monitoring tools to help you track additional data and get the most important information. Here are 15 of our favorites.
They’re huge time-savers and we’re going to list the best here.
But before we do,let's take a look at what social media monitoring is and why it's important for any successful marketing strategy.
What is social media monitoring?
Social media monitoring is the act of monitoring social media for the right information for your business. For example, you may want to know about:
Brand mentions
Relevant hashtags
Mentions of your competitors
General trends that apply to your industry
Social media monitoring helps you track important social metrics such as brand awareness and social voice sharing. You can also use this information to test messages and measure ROI.
Once you've started collecting this important data, you can use it to look up trends and insights.
Take action based on your findings, and move from the simple task of monitoring social media to the more difficult task of listening to the public.
What’s the difference between the two?
Social media monitoring is about the past, and social listening is about the future.
Social media monitoring is all about collecting information - collecting all the important data and details you can. Captures what people post about you. You measure what you have already achieved, and create a record of what is happening in the social sector of your sector.
The social listening part is more active and strategic. Analyzes details of possible insights. This can range from engaging a happy customer to changing your branding strategy. Listening to content using the data you collect to improve your social media strategy
15 Social Media Monitoring Tools :
You can do basic social monitoring manually - scanning each social network individually, keywords, hashtags, and so on. But that would take the rest of your day. Also, you will need to create some kind of report in the dashboard to collect and share all your research.
Fortunately, there is no need to keep going. There are many social media monitoring tools to help you track additional data and get the most important information. Here are 15 of our favorites.
- Hootsuite
- Google Alerts
- Hootsuite Insights Powered by Brandwatch
- Talkwalker
- Reddit search
- Reputology
- Synthesio
- Mentionlytics
- Hootsuite RSS Syndicator
- ReviewTrackers
- ReviewInc
- NetBase
- Crowd Analyzer
- Nexalogy
- Tweepsmap
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