TikTok Trends Marketers Need to Know for 2020

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If you’re over the age of 20, you probably don’t know what exactly TikTok is. Everyone might think that TikTok  as “that lipsync app” or the reason that all the nowadays teens are making nonsensical videos. If you’re in the marketing sphere, though, you need to have this app on your radar and use it for your business.

The app was started in China in 2016, where it’s called Douyin. In 2017, it went international and purchased the lipsync app called Musical.ly, which was also enjoyed a flash of popularity and by October 2018, it had become the most downloaded app in the United States more than Instagram and Snapchat.

TikTok is still a new platform for marketers and still it’s not tried and tested but it does hold the potential for anyone willing to take a risk on it.


How Can A Brand Advertise on TikTok?


In some cases, the strategy that works on Instagram and Snapchat can also work on TikTok.

There are three main ways that brands can advertise on TikTok.

1.     Brands can create their own channel and upload relevant videos through of their products and services on their channel

2.     Brands  can work with influencers or nano influencers, to spread content to a broader audience

3.     They can pay to advertise on TikTok and run their product or services ads on TikTok.



TikTok Trends to Know in 2020


As you plan your marketing strategies for 2020, check out some TikTok trends that you need to know.

Viral Challenges:

Challenges are an main feature of TikTok’s community. Mostly TikTok’s users love taking up a challenge and making and uploading videos accordingly. 

The challenges on TikTok can look like anything — one huge one was organizing gummy bears to look like an audience while Adele’s “Someone Like You” plays in the background.

Creating a challenge of your products/services own can get people to engage with your brand.

Influencer Collaborations:

Of course, all the influencer collaborations techniques are already happening  you see on other video-based platforms, such as YouTube, work on TikTok too.

If your product suits an influencer’s audience, your TikTok influencer campaign will succeed, you should leave it to the influencers to create the creative content as  they know what their will followers like.

Duet:

On TikTok, a “duet” means that you can basically collaborate with anyone on TikTok by creating a split-screen video. Their video plays on one side, while yours plays on the other.

People use this feature to put themselves “in” videos with friends, celebrities, complete strangers.

Understand the 2020 TikTok Trends


Whether you’re on the TikTok app or not, these TikTok trends are likely going to bleed into other social media channels. As we get closer to 2020, it’s going to be even more important to understand the latest app and its trends.

By reading up on these social media trends, you’ll be more prepared to design a successful marketing campaign for your brands  across platforms.





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