The Digital Girl

If you’re over the age of 20, you probably don’t know what exactly TikTok is. Everyone might think that TikTok  as “that lipsync app” or the reason that all the nowadays teens are making nonsensical videos. If you’re in the marketing sphere, though, you need to have this app on your radar and use it for your business. The app was started in China in 2016, where it’s called Douyin. In 2017, it went international and purchased the lipsync app called Musical.ly, which was also enjoyed a flash of popularity and by October 2018, it had become the most downloaded app in the United States more than Instagram and Snapchat. TikTok is still a new platform for marketers and still it’s not tried and tested but it does hold the potential for anyone willing to take a risk on it. How Can A Brand Advertise on TikTok? In some cases, the strategy that works on Instagram and Snapchat can also work on TikTok. There are three main ways that brands can advertise on TikTok. ...

How do I effectively promote my digital marketing company in 2020? Digital marketing is one of the newfangled buzzwords that business owners are using to sound smart these days. All the business whether they're small or large going on the digital route and focusing on creating a strong online presence on all the social platforms. To  gain success for the digital marketing company, you should use the strong digital marketing  tactics to accomplish your business goals and reach your target audience. As an example, a digital marketing company likely wouldn’t use Snapchat for promoting theie digital marketing services because Snapchat is better suited to a younger, consumerism-focused audience.Instead of using Snapchat ,this type of company would instead focus on channels their customers use, such as LinkedIn and Twitter. Instead of being their primary communication tool, social media also serve the purpose of content marketing. This type of marketing is combined with S...