The Digital Girl

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about the fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.  In this post, we'll walk through 15 such tools that all help you run a site analysis like ...

Such emails could come from different fake email ids created by malicious actors impersonating various authorities. People could receive emails from ids such as ncov2019@gov.in and the attack campaign could start from today, June 21 The government has warned people about suspicious phishing attacks, which if disclosed "official information on COVID-19" could steal all your information, including bank account and debit or credit card details. This phishing attack will start from today, so people are advised to be extra careful before such emails. The dangerous players are plotting attacks on major fraud cases against Indian people and businesses, including small, medium and large enterprises, said the Indian Computer Emergency Response Team of the Ministry of Information and Information Technology. The phishing campaign to steal sensitive information is expected to use malicious emails under the auspices of local authorities responsible for disseminating COVID-19 state-spo...

Indian intelligence agencies have called on the government to block or warn people to stop the use of 52 mobile applications linked to China because of concerns that this was unsafe and ended up pulling huge amounts of data out of India, people familiar with the development told Hindustan Times. The list of applications submitted by the state security establishment includes video conferencing App Zoom, the TikTok short video app, and other usage and content applications such as UC browser, Xender, SHAREit and Clean-master. A senior government official said the recommendation by the intelligence agencies was recently supported by the National Security Council Secretary, who felt that this could be a threat to India's security. Discussions about the recommendations are ongoing, "the official said, explaining that the restrictions and risks attached to each mobile app would have to be scrutinized individually. In April this year, the Ministry of Home Affairs issued a recommendati...

Instagram marketing is all about visibility. The quality of your photos will be a distinguishing factor when it comes to finding Instagram followers, getting them interested in your brand and what's about, and showing your business side. But hard work never fails once you've taken that beautiful picture and edited it to perfection. The title of your post is where you can give voice to the visual content. A good Instagram caption explains what a photo is about, tells your fans to take action, or crack a joke that makes your content interesting and shareable If you think of the captions in your Instagram post as doing something in the background, you lose the opportunity to engage and impress your followers in ways you can't just by seeing.  Here are some tips to help you write better Instagram captions. Write several drafts first. Front-load the important stuff. Include a call-to-action. Limit yourself to four hashtags. Meld your brand voice with Instagram's light...

The U.S Federal Bureau of Investigation (FBI) has issued a warning to mobile banking app users that they will continue to be targeted by hackers trying to steal their credentials and steal their bank accounts. The alert has been published at the organization's Internet Crime Complaint Center (IC3), which says the increased use of these apps during this demolition can lead to various exploitation efforts against its users. The FBI expects hackers to focus their attacks on mobile banking customers as most people use the services to make payments, transfer money and check cash. App-based banking Trojans and Fake Banking Apps The FBI says that threatened actors will try to exploit new customers of a bank that uses a variety of techniques, including but not limited to illegal banking apps and app-based banking apps. Mobile bank users who download the application-based banking banner on their smartphones and tablets are often asked to give them the necessary permissions to steal th...

By 2019, global internet users are watching 1.1 billion hours of live video. That equates to 12,557 decades of online content. And you know the craziest part? People will probably spend more time broadcasting content by 2020. The above statistic is just one of the highlights of a popular live video. Also, with any social media or online video, marketers are watching and learning how to use it with their tactics. Specifically, you may be wondering, "What kinds of live content are driving people to get involved?" Which live videos do consumers actually watch? If you followed the trends of live streaming, you could swear that content focused on entertainment such as behind the scenes (BTS)content, or video game streaming, would make the top of the list the most popular type of live content. However, in a recent survey when asked to consumers, What kind of live video should you watch the most when you see it on one of your social media feeds?", the survey got a surprising re...